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Great2Greatest: Beyond the Balance Sheet

  • Writer: Joe Simon
    Joe Simon
  • Dec 24, 2025
  • 4 min read

The Path from Great to Greatest Leadership


Are you a leader who achieves results but feels a personal element is missing? We are often told to practice "life balance," but without a clear target—a well-defined "line" to balance toward—that concept remains frustratingly out of reach. For many highly successful individuals, the next chapter of greatness isn't found solely in the corporate ledger but in the heart and soul of the person leading the charge.


The journey to what we call GREAT2GREATEST (G2G) picks up where conventional business wisdom often leaves off. Inspired by Jim Collins' insightful work, Good to Great, we recognize that extraordinary corporations need more than just disciplined business practices; they require healthy, happy, and resilient people to sustain their success. Without a focus on the personal side of things, even the most fabulous business achievements can be short-lived.


This is where the G2G Coaching formula introduces its three interconnected pillars for holistic leadership development: Mind, Body, and Soul.


The Three Pillars of Lasting Success

Before you dismiss this as too "soft" for the boardroom, understand that this integrated focus is the very definition of modern, sustainable leadership:


  1. Mind (Mental Health & Clarity): A high-performing leader must first possess a high-performing mind. Research increasingly shows that leaders who prioritize mental health and cognitive clarity demonstrate superior decision-making and resilience. Studies indicate that companies whose leaders invest in personal development, including mental fitness, often see lower burnout rates and higher levels of innovation across their teams .


  2. Body (Personal Fitness & Energy): Your physical state is your foundation for endurance. Leaders who maintain personal fitness are better equipped to handle the intense pressures of their roles, translating to sustained energy and focus. For instance, measurable data confirms that regular exercise is linked to improved executive function, stress reduction, andenhanced productivity . Your body is not separate from your business; it is the engine that drives it.


  3. Soul (Purpose & Faith): This pillar explores your core values and sense of purpose. For leaders of faith, connecting to a spiritual practice, such as Christianity, provides a deep well of character, ethics, and perseverance . Leaders who anchor their lives in a strong personal or spiritual framework report a greater sense of peace, ethical conviction, and the kind ofmoral authority that inspires profound loyalty and trust in their followers.


The G2G formula explores the critical interactions between these pillars, transforming a great leader defined by their title into a greatest leader defined by their lasting impact, personal well-being, and capacity for sustained excellence.


Great2Greatest's framework of Mind, Body, and Soul for leadership development aligns closely with the core philosophies of well-known major thinkers, who each approach holistic health and authentic leadership from a different angle:


🧠 Mind: Clarity, Courage, and Emotional Intelligence

  • Brené Brown: Her entire body of work centers on the Mind by focusing on the emotional and cognitive aspects of leadership. She emphasizes the importance of vulnerability, shame resilience, and courage as the foundation of brave leadership, urging leaders to "lead without armor" and develop self-awareness to drop their fear-based "armor"


  • Travis Bradberry: As a leading expert on Emotional Intelligence (EQ), Bradberry directly addresses the inner workings of the Mind. He argues that EQ—specifically self-awareness and self-management—is the critical factor distinguishing top performers . He explains that mastering the flow of information between the emotional and rational parts of the brain is essential for staying calm, focused, and resilient under pressure . 


  • John Maxwell: He stresses the power of the leader's Mindset and the need for reflection and prioritization to manage this asset. His "habits for maintaining mental health" include frequent check-ins on one's direction (True North) and cultivating strong personal connections for mental support. 


💪 Body: Endurance, Energy, and Physical Foundation


  • John Maxwell: He explicitly includes the Body by stating that leaders must "take responsibility for my health." He views the body as the "primary source of energy, focus, and stamina" and stresses that physical and emotional health are both critical preventable issues that influence one's leadership legacy .


  • Travis Bradberry: While focused on emotions, Bradberry's work touches on the Body's role in the stress response. He explains that emotions are generated in the limbic system, leading to an emotional reaction before a rational one . Emotional intelligence, in his view, is the mastery needed to regulate the body's natural emotional response to stress. 


✨ Soul: Purpose, Connection, and Generosity

  • Simon Sinek: His philosophy, encapsulated by The Golden Circle, is fundamentally about the Soul—the WHY . He defines the WHY as the leader's ultimate purpose, cause, or belief that inspires others. For Sinek, the greatest leaders think, act, and communicate from the inside out, connecting with people on a deeper, more emotional level that fosters loyalty and fulfillment .  


  • Seth Godin: He speaks to the Soul through the lens of generosity, empathy, and making a difference. Godin urges leaders to shift their mindset from "taking" to "giving," viewing their work as an act of generosity to the world . His emphasis on creating the conditions for people to choose to follow a vision (leadership) over simply managing tasks (management) speaks directly to leading with purpose.  


  • Brené Brown: Her focus on vulnerability, trust, and belonging speaks to the deeper relational needs of the Soul. She argues that true connection comes from being authentic and that "fitting in is the greatest threat to true belonging" , underscoring the spiritual necessity of being grounded in one's true self.


In short, the G2G pillars reflect the consensus that personal mastery (Mind/Body) is a prerequisite for impactful leadership (Soul/Purpose). Considering this holistic approach, are you ready to explore how a personal coach can help you define your 'line' and achieve lasting GREAT2GREATEST balance?


Ask Joe about our concierge services and more about Great2Greatest personal coaching for leaders.


 
 
 

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